WordPress, one of the most popular website platforms, is open-source and highly customizable with a user-friendly administrative interface that’s easy for even the least tech-savvy to manage. The platform makes 21,000 plug-ins available to users to supplement its built-in features, allowing more customization from the platform than is available out of the box.
Omni has built a custom plug-in that allows WordPress to interact with Salsa’s customer relationship management platform used to help nonprofit clients manage their advocacy, events, e-mail campaigns and donations in one online system.
This month we’re going to be talking about how and why we created this plug-in at the upcoming 2012 Salsa Community Conference. During Omni’s “curbside sessions,” we’ll talk about the advantages of combining the two platforms, including how we use Salsa’s well-documented API and robust database of information to pull user, events and advocacy data to make it searchable from the WordPress websites.
Additionally, this integration allows other WordPress plug-ins to easily access it, cutting down on development time and costs for the client. Another advantage of Omni’s customization is its simplification of data entry for users by allowing them to input information into just one system, Salsa, and then synchronized either nightly or by clicking a button in WordPress.
Omni is currently designing ACLU-OH’s new WordPress site to integrate with Salsa so that users can easily make contributions, register for events, join the organization’s advocacy efforts and make purchases. During our curbside demonstration, we’ll show how custom programming was used to capitalize on the strengths of both platforms.
On another client’s site, we’ll show how we’re putting Salsa’s donation module to use by syncing it up with an interactive calculator to generate donations that are then managed through Salsa.
We hope you’ll join us as we discuss all the ways Omni can help nonprofit organizations utilize the strengths of both of these platforms to manage their members, advocate for their causes, and keep up-to-date with the latest in customer relationship technology.
Learn more about the conference and register here: http://www.salsalabs.com/2012-conference.
Omni’s session will be led by Leigh Frampton, web producer at OmniStudio, and is scheduled for Day 2 of the conference during the Salsa Roundtable General Session from 3-4 p.m. You can view the full conference agenda here: http://www.salsalabs.com/2012-conference/agenda.
Be sure to follow us on Twitter @omnistudio as we keep you up-to-date from the conference!