Prepare Your Facebook Brand Page for the New Profile: Making the Case for Posting Visual Content to Your Facebook Page

Facebook announced the release of its Timeline feature last week, and the social network is buzzing about how beautiful it actually is. The new profiles take photos, videos and other content that you’ve posted and lay it out in two-column format (divided down the middle by a timeline). The new look of these profiles is a far cry from the profiles of yesterday, making them more pleasing by focusing on visual content that’s been published.

So what does this mean for brand pages? Although they haven’t done it yet, this article from Mashable includes some examples of what brand pages could look like with the new profiles, and I have to say it’s looking good.

As some of these examples suggest, the profiles could emphasize images, video and other visual elements, so it might be in an organization’s best interest to start posting more of this kind of content—that way, when the timelines take effect, you will be taking full advantage of the new design.

Think photos of your events, videos that tell a story, and compelling content that complements these visual elements.

You can view the Mashable article here for inspiration.