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Client: National Science Foundation

Goal:  With hundreds of charts. tables, and pages of analyses about local health care governance, the National Association of County and City Health Officials (NACCHO) needed a visually attractive and interactive way to present their 2013 Profile findings to members, policy makers, academia and the general public. In addition to a new look for its printed report, NACCHO wanted an easy way present and update information online.

Strategy: NACCHO’s communications staff turned to OmniStudio to rethink their publication’s content organization and design, including the branding for its overall 2013 National Profile initiative. Beginning with the Profile’s logo and printed report, strong emphasis was placed on clean, consistent data presentation. Our designers continued this streamlined approach for the new microsite. To expand NACCHO’s input in the planning stage, we presented wireframes and design concepts to NACCHO’s national advisory group, leaders from other cities, who contributed valuable ideas before the website was built. Omni also looked at tracking features for the new site, so NACCHO could learn more about how website users were accessing data, and which items were most popular.

Results:  Following the release of the printed report, Omni launched the new Profile microsite for NACCHO containing current and past reports, study instruments, GIS shapefiles, research briefs, and individual state reports. Built on the WordPress platform, the 2013 Profile site provides infographics and an intuitive architecture and navigation structure to guide users to hundreds of background materials. For certain types of bulk data access, a simple log-in is required so that NACCHO can track the frequency and type of downloads requested. Figures and tables are presented in a user friendly format, making it easy to view and share data. The new report and website give NACCHO a strong foundation to build on for future national surveys.

Features of the project include:

• Branding in print and online
• Microsite built in WordPress for easy administration
• Figures can be downloaded individually and by chapter
• Additional data, not in the printed report is easily accessible
• Log-ins and Google analytics track downloads and site traffic