A study of eye-tracking revealed what people look at when visiting Facebook brand pages, and as it turns out (as if this wasn’t obvious), content is king!
People spend less time viewing the page’s profile photo than they do looking at the page’s wall and the content that appears in that feed. But photos are certainly not overlooked — profiles that have the most images posted on the wall will get …
According to a Mashable article, Facebook will be launching a “subscribe” button that will allow visitors to subscribe to a website’s Facebook updates right from the website (rather than having to go from the website to the Facebook page, then choosing to “Like” or “Subscribe” once on the fan page).
Organizations should considering adding this button to their websites to make it that much easier for constituents to engage …
According to a recent study, iPads are driving more web traffic than iPhones—a trend that organizations should keep in mind when thinking of interesting ways to reach out to more constituents using the devices they seem to be using.
Optimizing websites for mobile consumption is a good first step. Because of the iPad’s larger screen size, it’s more conducive to …
At a panel I recently moderated on the Future of Digital Media during Ad Week DC 2011, leading-edge media figures, Breeanna Beckham of Carousel 30 (@breebeckham), Katie Harbath of Facebook (@katieharbath), and Peter Corbett of iStrategy Labs (@corbett3000), the future of social media channels and brand loyalty came into sharper focus for me and the packed audience attending.
Katie Harbath’s talk could not have been more timely. Just that morning, Facebook …
Facebook announced the release of its Timeline feature last week, and the social network is buzzing about how beautiful it actually is. The new profiles take photos, videos and other content that you’ve posted and lay it out in two-column format (divided down the middle by a timeline). The new look of these profiles is a far cry from the profiles of yesterday, making them more pleasing by focusing on …
