This is the first in a series of blog posts about the tools offered by Google for nonprofits.
Google isn’t just the search engine giant most people know it to be, it’s also a facilitator of nonprofit fundraising and promotion through its Google for Nonprofits program. Its free, simple-to-use tools are easy to implement into your nonprofit’s fundraising, outreach and advocacy efforts….
Last week’s Mid-Atlantic Marketing Summit was a constant current of creative ideas and interesting conversations. The event, held at Gannett/USA Today’s headquarters, featured smart commentary and presentations on the latest trends in technology, design, strategy and content. It was a worthwhile conference, drawing more than 300 people, and the first produced jointly by Capitol Communicator and Potomac Tech Wire.
Here are a few highlights from the talented people who spoke there:
David …
With a user count growing larger than 10 million, there’s no question that Pinterest, is the newest thing in social sharing sites. Pinterest, offers a simple, visual way to share content on the web.
Nonprofits are taking advantage of the site’s growing popularity by creating their own pin boards, where they “pin” images that are relevant to their organization. For …
“Facebook and Twitter are like classic rock. Don’t’ talk to people who hate you. Competitors can be great partners.” All food for thought from today’s IABC’s “Trending: Social Media–A Pivotal Communications Tool” event.
Though their areas of expertise were diverse—government, PR, business and journalism—panelists leading the discussion agreed that content and strategy trump tools and tactics every time for successful social media campaigns. Some valuable takeaways for those who couldn’t …
It’s a new year, so how will your nonprofit communicate to constituents? According to this infographic by nonprofitmarketingguide.com, most nonprofits believe their websites will be most important for their communication efforts in 2012, followed by e-mail newsletters. What does this mean? It’s clear that nonprofits still consider their websites to be the main form of communication with their constituents, so if you’re in the same boat, makes sure …
