With a user count growing larger than 10 million, there’s no question that Pinterest, is the newest thing in social sharing sites. Pinterest, offers a simple, visual way to share content on the web.
Nonprofits are taking advantage of the site’s growing popularity by creating their own pin boards, where they “pin” images that are relevant to their organization. For …
“Facebook and Twitter are like classic rock. Don’t’ talk to people who hate you. Competitors can be great partners.” All food for thought from today’s IABC’s “Trending: Social Media–A Pivotal Communications Tool” event.
Though their areas of expertise were diverse—government, PR, business and journalism—panelists leading the discussion agreed that content and strategy trump tools and tactics every time for successful social media campaigns. Some valuable takeaways for those who couldn’t …
It’s a new year, so how will your nonprofit communicate to constituents? According to this infographic by nonprofitmarketingguide.com, most nonprofits believe their websites will be most important for their communication efforts in 2012, followed by e-mail newsletters. What does this mean? It’s clear that nonprofits still consider their websites to be the main form of communication with their constituents, so if you’re in the same boat, makes sure …
A study of eye-tracking revealed what people look at when visiting Facebook brand pages, and as it turns out (as if this wasn’t obvious), content is king!
People spend less time viewing the page’s profile photo than they do looking at the page’s wall and the content that appears in that feed. But photos are certainly not overlooked — profiles that have the most images posted on the wall will get …
According to a Mashable article, Facebook will be launching a “subscribe” button that will allow visitors to subscribe to a website’s Facebook updates right from the website (rather than having to go from the website to the Facebook page, then choosing to “Like” or “Subscribe” once on the fan page).
Organizations should considering adding this button to their websites to make it that much easier for constituents to engage …
