Author Archives: Amy Flashenberg Writer, Multimedia Specialist
Google for Nonprofits: Why Your Organization Needs a Google+ Page
This is the first in a series of blog posts about the tools offered by Google for nonprofits.
Google isn’t just the search engine giant most people know it to be, it’s also a facilitator of nonprofit fundraising and promotion through its Google for Nonprofits program. Its free, simple-to-use tools are easy to implement into your nonprofit’s fundraising, outreach and advocacy efforts….
Nonprofits Take an Interest in Pinterest
With a user count growing larger than 10 million, there’s no question that Pinterest, is the newest thing in social sharing sites. Pinterest, offers a simple, visual way to share content on the web.
Nonprofits are taking advantage of the site’s growing popularity by creating their own pin boards, where they “pin” images that are relevant to their organization. For …
Website is the Most Important Communications Channel for Nonprofits in 2012
It’s a new year, so how will your nonprofit communicate to constituents? According to this infographic by nonprofitmarketingguide.com, most nonprofits believe their websites will be most important for their communication efforts in 2012, followed by e-mail newsletters. What does this mean? It’s clear that nonprofits still consider their websites to be the main form of communication with their constituents, so if you’re in the same boat, makes sure …
How do people view your Facebook page?
A study of eye-tracking revealed what people look at when visiting Facebook brand pages, and as it turns out (as if this wasn’t obvious), content is king!
People spend less time viewing the page’s profile photo than they do looking at the page’s wall and the content that appears in that feed. But photos are certainly not overlooked — profiles that have the most images posted on the wall will get …
Facebook Feature to Allow People to “Subscribe” From Your Website
According to a Mashable article, Facebook will be launching a “subscribe” button that will allow visitors to subscribe to a website’s Facebook updates right from the website (rather than having to go from the website to the Facebook page, then choosing to “Like” or “Subscribe” once on the fan page).
Organizations should considering adding this button to their websites to make it that much easier for constituents to engage …
Make Your Websites and Content Work for the Devices Your Constituents are Using
According to a recent study, iPads are driving more web traffic than iPhones—a trend that organizations should keep in mind when thinking of interesting ways to reach out to more constituents using the devices they seem to be using.
Optimizing websites for mobile consumption is a good first step. Because of the iPad’s larger screen size, it’s more conducive to …
Prepare Your Facebook Brand Page for the New Profile: Making the Case for Posting Visual Content to Your Facebook Page
Facebook announced the release of its Timeline feature last week, and the social network is buzzing about how beautiful it actually is. The new profiles take photos, videos and other content that you’ve posted and lay it out in two-column format (divided down the middle by a timeline). The new look of these profiles is a far cry from the profiles of yesterday, making them more pleasing by focusing on …
Edit Your YouTube Videos Easily
YouTube has released a new feature that allows users to edit their videos after uploading them.Editing options range from trimming a video clip and stabilizing a shaky video, to adding filters, boosting colors and adding a soundtrack.Now there’s no excuse to not post videos on your YouTube channel! Even the most casual video shooter will find the editing feature easy to use and intuitive—no expert knowledge …
A Site for Sore Job-Hunting Eyes
As if it’s not hard enough today for job seekers, often they have to visit what seems like a million different websites to search for job openings or post their profiles and resumes in places that may not give them the best exposure to employers.
Fortunately, job seekers are in luck with a site that makes the process less like a full time job itself . It’s also more efficient and …
Combining the Real and Social Worlds
On my way into the office this morning, a man standing outside a popular convenience store was holding a sign with the store’s logo, and a pack of cigarettes taped below the words “sells poison.”
Amateur artist’s rendering of the sign:
I told you it was amateur…
This was not the first time I had seen this man standing there with this …
