USDA’s Interactive “Know Your Farmer” Guide Supports Local Food Movement
The number of farmers’ markets in the U.S. has doubled since 1998, according to the United States Department of Agriculture (USDA). To support the popular “locavore” movement to grow and buy locally raised farm products, USDA launched its Know Your Farmer, Know Your Food initiative in 2009. The program supports local and regional food systems and offers resources to help strengthen the
connection between farmers and consumers.
“I think it’s important to know where your food is coming from these days,” said Arabella Juarez, visual project manager at USDA. “It’s important that you know how your food is being handled, how far it has traveled and where it’s been before it hits your market or grocery store.”
To serve as a guide to the USDA’s resources, the agency published the Know Your Farmer, Know Your Food Compass—a multi-media interactive PDF. Designed by OmniStudio, the guide features case studies, images and videos illustrating the USDA’s work in local food infrastructure, farm to institution, careers in agriculture, and healthy food access. You can take a look at the Compass here.
The Compass has received national attention, including a mention on NPR’s website that discussed how the Know Your Farmer Know Your Food initiative leads to job creation.
For more information on the USDA’s Know Your Farmer Know Your Food initiative, visit the website.
Upcoming Omni Workshop
Webinar: Grow Your Readership Through Digital Publishing
Wednesday, July 18, 12:30-2PM
We’ve seen an exponential rise in the use of tablets and mobile phones for reading, entertainment and research. How can non-profits and government agencies take advantage of this rapidly changing technology? OmniStudio will present an overview of techniques we have developed for producing publication apps, responsive Web publications and interactive PDFs to meet the need for mobile audiences. Our lunch hour workshop
will include:
- An overview of solutions for mobile publishing
- How to reach a wider audience with publication Apps
- How to make technical docs more interactive
- Responsive Web design: reach all mobile devices via your website
- Repurpose your print documents and save costs
Join us for this free informative webinar geared to non-profit, trade associations, and government agencies.
Need More Information?
If you have any questions about what OmniStudio can do for you, write to Eileen Kessler at ekessler@omnistudio.com. Thank you for your suggestions, comments and continued interest!
