With a user count growing larger than 10 million, there’s no question that Pinterest, is the newest thing in social sharing sites. Pinterest, offers a simple, visual way to share content on the web.
Nonprofits are taking advantage of the site’s growing popularity by creating their own pin boards, where they “pin” images that are relevant to their organization. For example, the National Wildlife Federation has several boards (which are basically just categories of content) such as “Nature Photography,” “Gardening for Wildlife” and “Squirrel Appreciation Day.” On these boards, NWF has pinned images from various sites that fit into these categories and give visitors a beautiful gallery of images to browse, “like” or share with others on their own pin boards.
Whereas other social sites are often used for marketing purposes, Pinterest is a nice departure, serving as a platform to simply share beautiful things with people who are interested in what you’re posting. Maybe simplicity is what people are craving in today’s information-overloaded world, so Pinterest might be a nice way to share content with your constituents without overwhelming them with information–that way you’re engaging with them and giving them something they enjoy without coming off like a salesman!
For some inspiration, here’s a great article highlighting how several nonprofits are using Pinterest: http://nonprofitorgs.wordpress.com/2012/02/13/11-must-follow-nonprofits-on-pinterest/