Alliance For Justice
Goal: A national association made up of more than 100 organizations committed to progressive values and the creation of an equitable, just, and free society, Alliance for Justice (AFJ) works across a variety of media to promote its efforts to protect core constitutional values, preserve human rights, and an independent judiciary.
For the past decade, AFJ has turned to Omni to provide thoughtful, time sensitive creative consultation that translate into communication products that speak to its constituents, press and public officials. AFJ’s publications also support its technical assistance to nonprofit members’ advocacy efforts.
AFJ cares about strengthening its brand while introducing fresh, creative ideas that move their mission forward. Omni’s design team provides a consistent branding approach for AFJ’s publications and original, bold concepts for the organization’s marketing and event materials.
Working with key AFJ communications, meeting and development staff, our strategy, design and technical services include:
- Publications branding
- Event identity and materials design
- Film branding and promo design materials
- Web portal for special nonprofit training applications
- Marketing materials
- Special report design and production
- Web advertisement design
Strategy: With every project, our design team evaluates the goal for the initiative, provides research for photos, artwork and suggests unique ways to bring attention to AFJ’s initiatives. When AFJ makes plans for its annual awards luncheon, for example, Omni’s designers immerse themselves in the theme for the event, develop several options for consideration, and provide final creative work that speaks to the array of issues and speakers featured within each program.
Results: Collaborating closely with AFJ, Omni has developed a suite of print and online marketing materials that raise awareness and support for AFJ and its member organizations’ goals and missions.